UBER: A NECESSITY IN THE NEW WORLD
Uber has transformed world. They revolutionized the way a person orders a taxi and also introduced us to ride sharing. But all this involved a lot of research and hard work. Which makes me curious that what kind of technology do they use to make their app so seamless? But before answering this question I had to take a look at Uber’s history, how they became known to the world. In 2008 Uber’s founder in a Tech Conference announced that he would create an application that would help the world in tackling a major problem i.e. booking cabs and after just 2 years in 2010 Uber was created and launched in San Francisco. In 6 Months, they had 6000 users and around 20000 rides, this was mainly because Uber focuses on attracting both drivers as well as riders simultaneously which was a great marketing strategy. Earlier days of marketing Uber used to promote their application by word of mouth, hosting and sponsoring tech events also giving each new rider a free first ride. Nowadays,